Content Writing and Other Stories

Don’t Shoot the Messenger (CWOS2)

In this module, participants will learn the core elements of identifying target audience and how it can be used to tailor the message delivery process according to the audience’s proclivities. The participants will also be introduced to different types of content format: articles, on-the-job reportage, profiles and presentations.

Key benefits:
Determine target audience and communication channels
Learn different types of content format: articles, reportage, profiles and presentations
Build content according to format and how to elevate them
  • Welcome Note
  • Freewriting
  • Reading Material: Laws of Perception
  • Reading Material: Rhetoric – Understanding Audience
  • Reading Material: Writing at Work
  • Exercise 1: Quiz Understanding Audience
  • Exercise 2: Match Content X Audience X Purpose
  • Exercise 3: Fill-in Purpose
  • Video: Toastmasters International On Knowing Your Audience
  • Reading Material & Exercise 4: Bat Woman Article
  • Handout: Fields of Reading
  • Exercise 5: Writing
  • Assignment
Completion rules
  • All units must be completed