Content Writing and Other Stories

Narrative Design and Formats (CWOS3)

In this module, participants will be exposed to the concept of narrative design and its role in streamlining the logic of their writing. Moreover, they will also learn about three qualities in narrative content: informative, persuasive and credible.

Key benefits:
Build coherent narrative to suggest action and response
Lead by creativity and authenticity, as well as a deeper understanding of what good content writing can accomplish
Understand different types of content: articles, infographics, argumentative writing, data analysis, presentation
  • Welcome Note
  • Freewriting
  • Reading Material: Narrative is the Most Powerful Design Tool
  • Reading material: Tell Stories with Data
  • Reading Material: HBR How to Tell A Great Story
  • Reading Material: Learning Freytag's Pyramid
  • Video: The Spring
  • Video: First Date
  • Video: Burt Talks to the Bees
  • Reading material: Unto Others
  • Exercise 1: Quiz Narrative Elements
  • Exercise 2: Write a Short Report
  • Reading Material: Commonly Confused Words
  • Course evaluation
  • Assignment
Completion rules
  • All units must be completed