Persuasive Writing

The Art of Rhetoric (CTKemenlu1)

What’s the use of persuasion? Persuasion is more art than science — and in its execution, it commands the most basic human elements such as trust, values and belief. In the context of business and professional communication, persuasion is a specific list of techniques used to influence and change the mind of the speaker or writer’s audience. These techniques are known as rhetoric; and to master it you must first get a feel of the audience — and build your credibility on the spot.
  • Open book: "Raising Indonesia"
  • Reading material: Basic Rhetoric and Writing Strategy
  • Reading Material: Rhetorical Context
  • Exercise 1: Create persuasive leads
  • Exercise 2: Elements of Persuasive Writing
  • Video: How Can You Change Someone’s Mind?
  • Reading Material: Rhetoric and Its Principles
  • Reading Material: What is Tone in Writing?
  • Reading Material: Sharpen Your Tone
  • Video: What Aristotle and Joshua Bell Can Teach Us About Persuasion
  • Assignment: Speech Writing
Completion rules
  • All units must be completed