Content Writing and Other Stories

The Principles of Good and Effective Writing (CT-Alodokter1)

This module will introduce you to several best-practice methods and case studies where excellent and persuasive writing produces high engagement among stakeholders and is powerful enough to drive lasting impacts.

Key benefits:
Structuring and organizing the writing process
Turn clunky and jargon-filled writing into attractive and engaging content
Crafting better sentences and paragraphs, as well as transitions
  • Freewriting
  • Reading Material: Critical Reading and Writing
  • Reading Material: Effective Means for Writing a Paragraph
  • Lecture 1: ABC of Effective Writing
  • Exercise 1: Determine Your Audience
  • Reading Material: Overcoming Barriers to Effective Written Communication
  • Lecture 2: The Science of Building a Thesis
  • Exercise 2: Build Your Thesis
  • Lecture 3: Mind-Mapping
  • Exercise 3: Craft Your Mind-Map
  • Lecture 4: A Simple Outline
  • Exercise 4: Make an Outline
  • Video: Steven Pinker On Bad and Good Writing
  • Handout: 11 Tips for Great Writing
  • Handout: Doses of Excitement in Writing
  • Assignment
Completion rules
  • All units must be completed