Content Writing and Other Stories

Don’t Shoot the Messenger (CT-Alodokter2)

In this module, you will learn the core elements of identifying the target audience and how it can tailor the message delivery process according to the audience’s proclivities. We will also introduce you to different content formats: articles, on-the-job reportage, profiles, and presentations.

Key benefits:
Determine the target audience and communication channels
Learn different types of content format: articles, reportage, profiles, and presentations
Build content according to format and how to elevate them
  • Freewriting
  • Reading Material: Laws of Perception
  • Lecture I: Managing Expectations
  • Reading Material: Rhetoric – Understanding Audience
  • Reading Material: Writing at Work
  • Lecture II: Elements of Rhetoric
  • Exercise 1: Quiz Understanding Audience
  • Exercise 2: Match Content X Audience X Purpose
  • Exercise 3: Fill-in Purpose
  • Video: Toastmasters International On Knowing Your Audience
  • Reading Material: Bat Woman
  • Exercise 4: Response to the "Bat Woman" article
  • Lecture III: Content Type
  • Handout: Fields of Reading
  • Assignment
Completion rules
  • All units must be completed