Persuasive Writing

The Art of Rhetoric (CTKemenlu-1)

What’s the use of persuasion? Persuasion is more art than science — and in its execution, it commands the most basic human elements such as trust, values and belief. In the context of business and professional communication, persuasion is a specific list of techniques used to influence and change the mind of the speaker or writer’s audience. These techniques are known as rhetoric; and to master it you must first get a feel of the audience — and build your credibility on the spot.
  • Open Book
  • Lecture I: What is Rhetoric
  • Exercise 1: [Quiz] Understanding the Audience
  • Reading Material: Rhetorical - Understanding Audience
  • Exercise 2: Match the Context x Audience x Purpose
  • Reading Material: Writing at Work
  • Exercise 3: Fill-in Purpose
  • Lecture II: Rhetorical Appeals
  • Reading Material: How China's 'Bat Woman' Hunted Down Viruses
  • Exercise 4: The 'Bat Woman' Article Response
  • Lecture III: Analyze This
  • Handout: Fields of Reading
  • Assignment
Completion rules
  • All units must be completed