Course
The Principles of Good and Effective Writing (CT-Alodokter1)
Content Writing and Other Stories
The Principles of Good and Effective Writing (CT-Alodokter1)
In this module, you will be introduced to several best-practice methods and case studies where good and effective writing produces not only high engagement among stakeholders but is also powerful enough to drive lasting impacts. Key...
Don’t Shoot the Messenger (CT-Alodokter2)
Content Writing and Other Stories
Don’t Shoot the Messenger (CT-Alodokter2)
In this module, participants will learn the core elements of identifying target audience and how it can be used to tailor the message delivery process according to the audience’s proclivities. The participants will also be introduced to...
The Art of Rhetoric (CTKemenlu1)
Persuasive Writing
The Art of Rhetoric (CTKemenlu1)
What’s the use of persuasion? Persuasion is more art than science — and in its execution, it commands the most basic human elements such as trust, values and belief. In the context of business and professional communication, persuasion is a...
On Credibility and Authenticity (CTKemenlu2)
Persuasive Writing
On Credibility and Authenticity (CTKemenlu2)
How do we build credibility and authenticity in our writing? And why does it matter so much? The first thing to remember is that in any communication approach, it’s always important to understand that our message is only as effective as where...
The Principles of Good and Effective Writing (CWOS1)
Content Writing and Other Stories
The Principles of Good and Effective Writing (CWOS1)
In this module, you will be introduced to several best-practice methods and case studies where good and effective writing produces not only high engagement among stakeholders but is also powerful enough to drive lasting impacts. Key...
Don’t Shoot the Messenger (CWOS2)
Content Writing and Other Stories
Don’t Shoot the Messenger (CWOS2)
In this module, participants will learn the core elements of identifying target audience and how it can be used to tailor the message delivery process according to the audience’s proclivities. The participants will also be introduced to...
Narrative Design and Formats (CWOS3)
Content Writing and Other Stories
Narrative Design and Formats (CWOS3)
In this module, participants will be exposed to the concept of narrative design and its role in streamlining the logic of their writing. Moreover, they will also learn about three qualities in narrative content: informative, persuasive and...
The Universe of Good Content (Editor-1)
The Editor's Guide to Content Galaxy
The Universe of Good Content (Editor-1)
This program aims to deliver concrete steps to help you become better editors whether in regards to your own work or the work of your separate team of writers. It takes the essence of a rigorous editing process which adheres to bespoke editing...
The Red Pen (Editor-2)
The Editor's Guide to Content Galaxy
The Red Pen (Editor-2)
In this module, you will be introduced to the amalgamation of text publishing processes — in which you will identify the significance of the role of the editor. Known for the use of red pens to correct a writer’s manuscript or text, this...