Course
The Art of Rhetoric (CTKemenlu1)
Persuasive Writing
The Art of Rhetoric (CTKemenlu1)
What’s the use of persuasion? Persuasion is more art than science — and in its execution, it commands the most basic human elements such as trust, values and belief. In the context of business and professional communication, persuasion is a...
On Credibility and Authenticity (CTKemenlu2)
Persuasive Writing
On Credibility and Authenticity (CTKemenlu2)
How do we build credibility and authenticity in our writing? And why does it matter so much? The first thing to remember is that in any communication approach, it’s always important to understand that our message is only as effective as where...
The Principles of Good and Effective Writing (CWOS1)
Content Writing and Other Stories
The Principles of Good and Effective Writing (CWOS1)
In this module, you will be introduced to several best-practice methods and case studies where good and effective writing produces not only high engagement among stakeholders but is also powerful enough to drive lasting impacts. Key...
Don’t Shoot the Messenger (CWOS2)
Content Writing and Other Stories
Don’t Shoot the Messenger (CWOS2)
In this module, participants will learn the core elements of identifying target audience and how it can be used to tailor the message delivery process according to the audience’s proclivities. The participants will also be introduced to...
Narrative Design and Formats (CWOS3)
Content Writing and Other Stories
Narrative Design and Formats (CWOS3)
In this module, participants will be exposed to the concept of narrative design and its role in streamlining the logic of their writing. Moreover, they will also learn about three qualities in narrative content: informative, persuasive and...
Fundamentals of Writing (EWPBC1)
Writing in Business Communication
Fundamentals of Writing (EWPBC1)
Understand the process of writing, the framework, style, and brainstorming process. This is the first step to write with clarity, structure, and style.
Business Correspondence (EWPBC2)
Writing in Business Communication
Business Correspondence (EWPBC2)
Learn the basic correspondence tools, avoid common pitfalls that usually create misunderstandings. Write different types of form of communications: positive, neutral, and negative.
Effective Presentation (EWPBC3)
Writing in Business Communication
Effective Presentation (EWPBC3)
Craft memorable presentations, may it be for internal or external audience. Prepare a five-slide approach, learn how to enhance your presentation using visual aid. Appeal to your audience.
Fundamentals of Writing (EWPRD1)
Executive Writing Package
Fundamentals of Writing (EWPRD1)
In this module, you will be introduced to several best-practice methods and case studies where good and effective writing produces not only high engagement among stakeholders but is also powerful enough to drive lasting impacts. Key...
Report Writing (EWPRD2)
Executive Writing Package
Report Writing (EWPRD2)
This course aims to support participants in learning how to elevate their skills in composing a persuasive report by understanding the role of rhetoric and building strong arguments, as well as finding unique stories in their data and presenting...