Academic Writing

Persuasive Writing (AW2-BPPT)

In this module, you will be introduced to the craft of building a strong argument using rhetorical appeals.

• Identify rhetorical appeals: ethical, emotional, and logical
• Learn how to understand and persuade the audience
• Learn how to build strong arguments
  • Lecture: What is Rhetoric
  • Reading: Rhetoric and Its Principles
  • Lecture: Rhetorical Appeals
  • Reading: Rhetorical Context
  • Lecture: Analyze This
  • Reading: Basic Rhetoric and Writing Strategy
  • Assignment: Write an Opinion Article
Completion rules
  • All units must be completed