Business Communication

The Art of Persuasion (BC3-QNB)


Description
Persuasion is one of the essential communication skills. Persuasive skills can impact so many aspects of the workplace and increase team engagement, alignment, and productivity. It can also influence many different stakeholders, including co-workers, bosses, subordinates, and prospective employees. In this module, participants will learn rhetorical appeals and devices in their writing process.
Content
  • Lecture: Section One - In Defense of Logic
  • Reading: Your Communications May Not Be Communicating
  • Lecture: Section Two - Mind Your Flow
  • Reading: The Art of Persuasion Hasn't Changed in 2.000 Years
  • Lecture: Section Three - How to Be Persuasive
  • Course Evaluation
  • Assignment: Write an Email
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever