In this module, you will learn about the building blocks of effective communication — essentially, the keys to structuring one’s delivery in a public or social setting. Using the five cannons of rhetoric, you will know the many ways you can structure your message with the end goal of convincing the target audience.

Objectives:
• Able to set strong parameters when building a message
• Able to choose the most effective language, tone and details in delivering a message
• Able to craft memorable stories and pace their timing